MISL 101 | Course Introduction and Application Information

Course Name
Business Administration I
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MISL 101
Fall/Spring
3
0
3
5

Prerequisites
None
Course Language
Turkish
Course Type
Elective
Course Level
Short Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives In this course, students will learn overall and trendy concepts and topics on Business Administration and to explain management practices.
Learning Outcomes The students who succeeded in this course;
  • Will be able to define a recent business-related terminology and concepts
  • Will be able to define the classification of businesses based on different criteria and their role in the economy.
  • Will be able to explain the business income and expenses and calculate the breakeven point.
  • Will be able to define all functions within business such as operation, production, marketing, accounting, finance and human resources etc.
  • Will be able to obtain basic information about managing business.
  • Will be able to explain the operation of the concept of social responsibility and contribute to the society.
Course Content This course is a core course that gives students the basic concepts, terminology and functions of businesses within the framework of developing world order and global economy.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to Management Science Theory
2 Objectives, Functions, Types and Environment of Business Organizations Theory
3 Management I (Basic Concepts, Historical Development) Theory
4 Management II (Functions of Management) Theory
5 Motivation Theory
6 Leadership Theory
7 History of Marketing, Segmentation and Positioning Theory
8 Midterm Midterm
9 Product Theory
10 Price Theory
11 Place Theory
12 Promotion/Public Relations Theory
13 Consumer Behavior and Marketing Research Theory
14 Presentation Theory
15 Review of the Semester Presentation
16 Final Final

 

Course Textbooks

Prof.Dr. İsmet MUCUK, Modern İşletmecilik, Türkmen Kitabevi, İstanbul

References

Prof.Dr. Canan ÇETİN, Prof. Dr. Esin CAN MUTLU (2010), Temel İşletmeciliğe Giriş, BETA Yayınları, İstanbul

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
Presentation / Jury
1
20
Project
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
30
Final / Oral Exam
1
40
Total

Contribution of Semester Work to Final Grade
2
50
Contribution of Final Work to Final Grade
1
50
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
16
3
Field Work
Quizzes / Studio Critiques
Homework / Assignments
Presentation / Jury
1
3
Project
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
20
Final / Oral Exam
1
30
    Total
149

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5
1

To Apply Radio and Television Programming information to apply other sciences

2 To perform the ability to use modern techniques and methods
3 To Act independently, using initiative and creativity skills X
4 To have the ability to make disciplinary and inter-disciplinary teamwork and X
5 Ability to have a professional and ethical responsibility X
6 To have a defined target in accordance with the process of problem solving and the ability to design X
7 To be Process-oriented, people-based, information sharing on best effort to continuously train radio, television programmer
8 To provide team work and management in accordance with the qualification to improve problem determination and problem-solving skills X
9

To train staff who is in communication and interaction with the environment, followed by the needs of the environment, which stabilizes the factors that influence the profession

10 X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest