IZMIR CINEMAS WILL REVIVE
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Department of Radio and Tv Programming (Turkish)
RTV 234 | Course Introduction and Application Information
| Course Name |
Social Media
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
RTV 234
|
Fall/Spring
|
2
|
0
|
2
|
3
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Service Course
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkCase StudyQ&ALecture / Presentation | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to understand the theoretical and practical aspects of social media, effectively use digital communication tools, examine the impact of social media platforms on individuals and businesses, and develop skills to create successful social media strategies. Additionally, the course aims to provide knowledge about the effects of social media on content management, community building, and personal and corporate brand management. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course examines the development of social media, its key concepts, and its role in today’s digital world. It provides students with fundamental knowledge on how social media platforms function, content creation, sharing, community management, and the development of social media strategies. Additionally, the course covers topics such as the individual, corporate, and societal impacts of social media, digital marketing, data analytics, and ethical issues. The course aims to offer both theoretical knowledge and practical experience through hands-on applications. |
| Related Sustainable Development Goals |
|
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the course and syllabus overview | |
| 2 | Internet and digital communication environments | Aylin Göztaş, "İletişimde Post Yazılar - Yeni Sahne Web", Literatürk Academia, 279-298. |
| 3 | Web 2.0 and social media | Kahraman, M. (2010). Sosyal Medya 101 2.0 (3rd ed., pp. 18-20). MediaCat Yayınları. |
| 4 | Social networks, blogs, content-sharing platforms | Göztaş, A. (2016). İletişimde post yazılar: Sanal uzamda mekan, kimlik ve gerçeğin inşaası. In Book Title (pp. 133-158). Literatürk Academia. |
| 5 | Cyber culture and identity construction | Demir, A. (2017). Siber kültür ve hiper gerçeklikte değişen yaşam. Online Academic Journal of Information Technology, 8(29), 88-94. |
| 6 | Digital self-presentation and commercialization of social media | Kahraman, M. (2010). Sosyal Medya 101 2.0 (3rd ed., pp. 85-92). MediaCat Yayınları. |
| 7 | Personal brand management on social media (micro-celebrities) | Gürel, E., & Arslan, E. (2020). Kişisel marka ve kişisel markalaşma: Bir literatür çalışması. ODÜ Sosyal Bilimler Araştırmaları Dergisi, 10 (3), 694-706. |
| 8 | Midterm exam week | |
| 9 | Corporate brand management on social media | Göztaş, A. (2016). İletişimde post yazılar: Sosyal medyada kimlik temsili aracı selfieler. In Book Title (pp. 535-572). Literatürk Academia. |
| 10 | Social media and big data | Göztaş, A. (2016). İletişimde post yazılar: Müşteri ilişkileri yönetimi. In Book Title (pp. 323-346). Literatürk Academia. |
| 11 | Social customer relationship management | Yücel, N. (2013). Müşteri ilişkileri yönetiminde yeni bir anlayış: Sosyal müşteri ilişkileri yönetimi. The Journal of Academic Social Science Studies, 6(1), 1641-1656. |
| 12 | Social media campaign (stages of planning, implementation, and evaluation) | Ağyıldız, T. S. (2022, Eylül 13). Sosyal Medya Kampanyalarınız için 7 İpucu. Ticimax. https://www.ticimax.com/blog/sosyal-medya-kampanyalariniz-icin-ipuclari |
| 13 | Social media campaign (case studies) | http://www.gemius.com.tr/974/id-2022-grp-sampiyonu-kreatifler.html, http://www.gemius.com.tr/972/id-2022-dijital-medya-enduestri-sampiyonlar.html, https://www.socialbusinesstr.com/2018/01/09/akillica-hazirlanmis-5-sosyal-medya-kampanyasi-2/, https://www.dijitalajanslar.com/projeler/sosyal-medya-kampanyalari/ |
| 14 | Presentation of student semester projects | |
| 15 | Presentation of student semester projects | |
| 16 | Final exam week |
| Course Notes/Textbooks | Murat Kahraman (2013), "Sosyal Medya 101 2.0", 3. Baskı, MediaCat Yayınları. ISBN: 9786054584314 Aylin Göztaş (2016), "İletişimde Post Yazılar", Literatürk Academia. ISBN: 9786053371090 |
| Suggested Readings/Materials | Tolga Kara ve Ebru Özgen (2012), "Sosyal Medya - Akademi", Beta Yayınları. ISBN: 9786053776697 |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
15
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project |
1
|
35
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
20
|
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
0
|
||
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
0
|
||
| Project |
1
|
35
|
35
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
20
|
20
|
| Final Exam |
1
|
30
|
30
|
| Total |
117
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To be able to define the historical development process, fundamental principles, and theories of Radio and Television Programming, and explain the basic principles of audio-visual storytelling. |
-
|
-
|
-
|
-
|
-
|
|
| 2 |
To be able to utilize technical equipment and software requiring expertise in the field of Radio and Television Programming according to contemporary techniques. |
-
|
-
|
-
|
-
|
-
|
|
| 3 |
To be able to describe the pre-production research of an audio-visual work, scriptwriting, production planning, camera usage, sound recording, lighting setup, and post-production editing design at a fundamental level and apply at least one of them at an advanced level. |
-
|
-
|
-
|
-
|
-
|
|
| 4 |
To be able to apply standard video shooting and sound recording indoors and outdoors within the scope of a production in teamwork. |
-
|
-
|
-
|
-
|
-
|
|
| 5 |
To be able to explain the national and universal values, professional and ethical principles, and legal regulations required in radio-television broadcasting. |
-
|
-
|
-
|
-
|
-
|
|
| 6 |
To be able to evaluate audio-visual outputs based on technical and methodological criticism. |
-
|
-
|
-
|
-
|
-
|
|
| 7 |
To be able to generate creative and critical approaches and projects suitable for the broadcasting platform and selected media, taking responsibility in individual or teamwork. |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
To be able to consider occupational safety principles while working in media, production, and press-broadcasting fields. |
-
|
-
|
-
|
-
|
-
|
|
| 9 |
To be able to apply the knowledge gained in classes within the scope of an internship in relevant job fields. |
-
|
-
|
-
|
-
|
-
|
|
| 10 |
To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. |
-
|
-
|
-
|
-
|
-
|
|
| 11 |
To be able to possess interdisciplinary knowledge in artistic, cultural, and social issues related to communication fields and programs. |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
To be able to direct their learning towards an advanced educational level by keeping track of technological changes and innovations, considering a lifelong learning vision. |
-
|
-
|
-
|
-
|
-
|
|
| 13 |
To be able to analyze the universal and social dimensions and legal consequences of their professional work in the field concerning human rights, cultural diversity, environmental issues, public interest, and public service. |
-
|
-
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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