VOCATIONAL SCHOOL

Department of Radio and Tv Programming (Turkish)

RTV 216 | Course Introduction and Application Information

Course Name
Social Media
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
RTV 216
Fall/Spring
3
0
3
4

Prerequisites
None
Course Language
Turkish
Course Type
Elective
Course Level
Short Cycle
Mode of Delivery face to face
Teaching Methods and Techniques of the Course Discussion
Group Work
Case Study
Q&A
Lecture / Presentation
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives The aim of this course is to evaluate social media as a significant return of the digital age and its individual, social, economic, and cultural effects of areas of usage.
Learning Outcomes The students who succeeded in this course;
  • will be able to interpret the impact of social media on individuals and interpersonal relations,
  • will be able to explain the importance of new media for brands,
  • will be able to discuss the role of social media in digital communication,
  • will be able to evaluate the role of social media in intercultural interactions,
  • will be able to define the role of social media in digital marketing,
  • will be able to manage social media campaigns,
Course Description This course includes teaching all recent aspects of social media in both practical and theoretical ways.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to the course and weekly schedule No preparation is required
2 The phenomenon of media and mass communication Aylin Göztaş, "İletişimde Post Yazılar - Yeni Sahne Web", Literatürk Academia, 279-298.
3 Digitalization, internet and social media (new media, web 2.0, 3.0, 4.0) Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 18-20.
4 Cyber culture and identity construction (privacy, disclosure, digital native and digital immigrant) Aylin Göztaş, "İletişimde Post Yazılar - Sanal Uzamnda Mekan, Kimlik ve Gerçekliğin İnşası", Literatürk Academia, 133-158.
5 Commercializing social media Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 51-80.
6 Corporate social media (community and content management) Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 85-121.
7 Midterm exam
8 Social media as a part of promotional mix Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 144-154.
9 Social CRM (big data, database marketing) Aylin Göztaş, "İletişimde Post Yazılar - Sosyal Medya'da Kimlik Temsili Aracı: "Selfie"ler", Literatürk Academia, 535-572.
10 Social platforms: Game, chat, and friendship communities Aylin Göztaş, "İletişimde Post Yazılar - Sosyal Müşteri İlişkileri Yönetimi", Literatürk Academia, 323-346.
11 Social media and the fame (personal brands, micro-celebrities) Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 192-195.
12 Preparation and evaluation for term project (social media campaign)
13 Presentation of the results of the term project
14 Presentation of the results of the term project
15 Review of the semester
16 Final exam

 

Course Notes/Textbooks

Murat Kahraman (2013), "Sosyal Medya 101 2.0", 3. Baskı, MediaCat Yayınları. ISBN: 9786054584314

Aylin Göztaş (2016), "İletişimde Post Yazılar", Literatürk Academia. ISBN: 9786053371090

Suggested Readings/Materials

Tolga Kara ve Ebru Özgen (2012), "Sosyal Medya - Akademi", Beta Yayınları. ISBN: 9786053776697

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project
1
40
Seminar / Workshop
Oral Exams
Midterm
1
20
Final Exam
1
30
Total

Weighting of Semester Activities on the Final Grade
3
70
Weighting of End-of-Semester Activities on the Final Grade
1
30
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
1
16
Study Hours Out of Class
14
1
14
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
0
Project
1
24
24
Seminar / Workshop
0
Oral Exam
0
Midterms
1
12
12
Final Exam
1
20
20
    Total
118

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to define the historical development process, fundamental principles, and theories of Radio and Television Programming, and explain the basic principles of audio-visual storytelling.

2

To be able to utilize technical equipment and software requiring expertise in the field of Radio and Television Programming according to contemporary techniques.

3

To be able to describe the pre-production research of an audio-visual work, scriptwriting, production planning, camera usage, sound recording, lighting setup, and post-production editing design at a fundamental level and apply at least one of them at an advanced level.

4

To be able to apply standard video shooting and sound recording indoors and outdoors within the scope of a production in teamwork.

5

To be able to explain the national and universal values, professional and ethical principles, and legal regulations required in radio-television broadcasting.

6

To be able to evaluate audio-visual outputs based on technical and methodological criticism.

7

To be able to generate creative and critical approaches and projects suitable for the broadcasting platform and selected media, taking responsibility in individual or teamwork.

X
8

To be able to consider occupational safety principles while working in media, production, and press-broadcasting fields.

9

To be able to apply the knowledge gained in classes within the scope of an internship in relevant job fields.

X
10

To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2.

11

To be able to possess interdisciplinary knowledge in artistic, cultural, and social issues related to communication fields and programs.

X
12

To be able to direct their learning towards an advanced educational level by keeping track of technological changes and innovations, considering a lifelong learning vision.

X
13

To be able to analyze the universal and social dimensions and legal consequences of their professional work in the field concerning human rights, cultural diversity, environmental issues, public interest, and public service.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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