RTV 216 | Course Introduction and Application Information

Course Name
Social Media
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
RTV 216
Spring
2
0
2
4

Prerequisites
None
Course Language
Turkish
Course Type
Required
Course Level
Short Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives The aim of this course is to evaluate social media as a significant return of the digital age and its individual, social, economic, political and cultural impacts.
Course Description The students who succeeded in this course;
  • Will be able to interpret the impact of social media on individuals and interpersonal relations
  • Will be able to explain the usage of new media in corporate communications
  • Will be able to discuss the role of social media in political communication and its relation with democratic participation
  • Will be able to evaluate the role of social media in intercultural interactions
Course Content This course content evaluates both positive and negative outcomes of web 2.0 and the effects of socialization in the virtual environment within the framework of case studies.

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Meeting stage and introduction to the course No preparation is required
2 New Media and Virtual Communication Aylin Göztaş, "İletişimde Post Yazılar - Yeni Sahne Web", Literatürk Academia, 279-298
3 Social Media and Cyber Culture Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 18-20
4 Social Media and Identity Construction Aylin Göztaş, "İletişimde Post Yazılar - Sanal Uzamnda Mekan, Kimlik ve Gerçekliğin İnşası", Literatürk Academia, 133-158
5 Corporate Social Media Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 51-80
6 Marketing and Brand Management on Social Media Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 85-121
7 Reputation and Crisis Management on Social Media Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 144-154
8 MidTerm Exam Course materials
9 Social Media and Selfie Aylin Göztaş, "İletişimde Post Yazılar - Sosyal Medya'da Kimlik Temsili Aracı: "Selfie"ler", Literatürk Academia, 535-572
10 Social Media and Network Society Aylin Göztaş, "İletişimde Post Yazılar - Sosyal Müşteri İlişkileri Yönetimi", Literatürk Academia, 323-346
11 Social Media and Big Data Concept Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 192-195
12 Social Media and Human Resources Management Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 159-169
13 Research and Presentation Week Conducting a research on Social Media and presenting on selected subject
14 Research and Presentation Week Conducting a research on Social Media and presenting on selected subject
15 Review of the semester
16 Final exam

 

Course Notes/Textbooks

Murat Kahraman (2013), "Sosyal Medya 101 2.0", 3. Baskı, MediaCat Yayınları. ISBN: 9786054584314

Aylin Göztaş (2016), "İletişimde Post Yazılar", Literatürk Academia. ISBN: 9786053371090

Suggested Readings/Materials

Tolga Kara ve Ebru Özgen (2012), "Sosyal Medya - Akademi", Beta Yayınları. ISBN: 9786053776697

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
Presentation / Jury
Project
1
40
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
20
Final / Oral Exam
1
30
Total

Weighting of Semester Activities on the Final Grade
3
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
2
32
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
16
2
Field Work
Quizzes / Studio Critiques
Homework / Assignments
Presentation / Jury
10
Project
1
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
10
Final / Oral Exam
1
15
    Total
89

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To Apply Radio and Television Programming information to apply other sciences

X
2 To perform the ability to use modern techniques and methods X
3 To Act independently, using initiative and creativity skills X
4 To have the ability to make disciplinary and inter-disciplinary teamwork and X
5 Ability to have a professional and ethical responsibility X
6 To have a defined target in accordance with the process of problem solving and the ability to design X
7 To be Process-oriented, people-based, information sharing on best effort to continuously train radio, television programmer X
8 To provide team work and management in accordance with the qualification to improve problem determination and problem-solving skills X
9

To train staff who is in communication and interaction with the environment, followed by the needs of the environment, which stabilizes the factors that influence the profession

X
10 X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest