RTV 216 | Course Introduction and Application Information

Course Name
Social Media
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
RTV 216
Spring
2
0
2
4

Prerequisites
None
Course Language
Turkish
Course Type
Required
Course Level
Short Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives The aim of this course is to evaluate social media as a significant return of the digital age and its individual, social, economic, political and cultural impacts.
Learning Outcomes The students who succeeded in this course;
  • To be able to interpret the impact of social media on individuals and interpersonal relations
  • To be able to explain the usage of new media in corporate communications
  • To be able to discuss the role of social media in political communication and its relation with democratic participation
  • To be able to evaluate the role of social media in intercultural interactions
Course Content This course content evaluates both positive and negative outcomes of web 2.0 and the effects of socialization in the virtual environment within the framework of case studies.

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction Course materials
2 Development of Social Media, Concepts and Content of Social Media Course materials
3 Social Media and Interpersonal Communication, "Cyber Culture and Virtual Identity" Course materials
4 Corporate Social Media Course materials
5 Social Media and Marketing Course materials
6 Reputation and Crisis Management in Social Media Course materials
7 Midterm exam Course materials
8 Social Media and Political Communication Course materials
9 Control and Supervision in Social Media Course materials
10 Social Media and Democratic Participation Course materials
11 Social Media and Cultural Diversity Course materials
12 Ethical Issues in Social Media Course materials
13 Social Media Literacy, Social Media Addiction Course materials
14 Social Media Literacy, Social Media Addiction Course materials
15 Review of the semester Course materials
16 Final exam Course materials

 

Course Textbooks Murat Kahraman (2013) Sosyal Medya 101 2.0, İstanbul, MediaCat; Tolga Kara ve Ebru Özgen ed. (2012) Sosyal Medya Akademi, İstanbul, Beta Yayınları.
References

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
16
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
Presentation / Jury
1
20
Project
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
30
Final / Oral Exam
1
40
Total

Contribution of Semester Work to Final Grade
18
60
Contribution of Final Work to Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
2
32
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
16
2
Field Work
Quizzes / Studio Critiques
Homework / Assignments
Presentation / Jury
1
10
Project
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
10
Final / Oral Exam
1
15
    Total
99

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5
1

To Apply Radio and Television Programming information to apply other sciences

X
2 To perform the ability to use modern techniques and methods X
3 To Act independently, using initiative and creativity skills X
4 To have the ability to make disciplinary and inter-disciplinary teamwork and X
5 Ability to have a professional and ethical responsibility X
6 To have a defined target in accordance with the process of problem solving and the ability to design X
7 To be Process-oriented, people-based, information sharing on best effort to continuously train radio, television programmer X
8 To provide team work and management in accordance with the qualification to improve problem determination and problem-solving skills X
9

To train staff who is in communication and interaction with the environment, followed by the needs of the environment, which stabilizes the factors that influence the profession

X
10

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest